Optimizing Your Website for Speed: We Compare the 6 Best WordPress Caching Plugins

My first article published on AllBusiness was about how to optimize your website for speed. Although website load speed is even more important today than it was years ago, this article will introduce you to the several WordPress caching plugins you can use to speed up your website load.

Over the years, I’ve mainly used W3 Total Cache plugin because it was the most popular option, but recently I have tried several others. As great as W3 Total Cache is, there might even be better caching plugins out there that are much easier to configure and deliver more optimal performance.

I have decided to test and compare the following six caching plugins:

  • W3 Total Cache
  • WP Super Cache
  • WP Fastest Cache
  • Cache Enabler
  • Autoptimize
  • WP Rocket

The tests will be conducted on two of our drastically different websites. One web page will be from a fairly simple content website. The other page will be from more complex website that uses various external JavaScript resources that are loaded via ads, social media boxes, and so on.

The complex website we’re testing on has four AdSense ad units and one Facebook share box. Even though it seems like it’s only five external JavaScript files at most, they load many dependencies. Each ad unit or social media box can load 10+ JavaScript files on its own. So as you can see, that can quickly add up when it comes to your overall page load time.

Plugins

W3 Total Cache

4.5 stars rating and 1+ million active installations, FREE, Premium Version: $99/Year

The first thing you will notice with the W3 Total Cache plugin is that it is a very complex and thorough plugin. It has heaps of options and thus it can be a little overwhelming. If you’re just trying to install, activate, and go, then this plugin is not for you.

It has over 15 different tabs and pages of settings which you can fine-tune. Although this is ideal for those looking for control, it is not a plugin I’d recommend anymore to an average website owner who just wants to activate caching on their website and go on with their day.

WP Super Cache

4.5 stars rating and 1+ million active installations, FREE

WP Super Cache is a much more manageable caching plugin for the average user. Even though it has seven tabs of options (with the Advanced tab being 10 pages long, it seems), there is an “Easy” tab which allows you to simply turn Caching ON or OFF.

If you’re trying to fine-tune settings, you can go to the Advanced tab and select specific options. WP Super Cache is great for the average user due to its ease of use and setup simplicity, but for the power user, W3 Total Cache is without a doubt the better plugin.

WP Fastest Cache

5 stars rating and 500,000+ active installations, FREE, Premium Version: $39.99

The WP Fastest Cache plugin is much easier to set up and go than the previous two plugins. There really aren’t that many options, however, and I’ve found it difficult to set up minification. Despite having turned that setting on, it still didn’t properly minify HTML code. That could simply be a bug or it might be an overlooked setting on my end. Despite that, the plugin performed at the top of the list.

If they work out the kinks and bugs in the plugin, I can see this being the go-to caching plugin for WordPress.

Cache Enabler

4.5 stars rating and 40,000+ active installations, FREE

Cache Enabler is a really simple plugin. There’s only four different options on the settings page and those include cache expiry, cache behavior, cache exclusions, and cache minification. So it is a very easy-to-use plugin for just about anyone.

The only bad part about Cache Enabler is that it simply does the caching. It doesn’t go into other techniques such as removing query strings from static resources, leveraging browser caching, and so on. So, in a way, that will cause it to score lower than previous plugins. However, it still ended up being pretty competitive with other plugins.

Other Articles From AllBusiness.com:

Autoptimize

4.5 stars rating and 500,000+ active installations, FREE

Autoptimize is a great little plugin that is easy to use and it sort of does everything in one go. It’s a very simple plugin, but that also means you can’t really fine-tune it much. However, it seems like it does a great job at optimizing your website even without all the manual options of W3 Total Cache or similar plugins.

It also has one neat feature which I haven’t seen in other caching plugins: it gives you the option to select how to treat Google Fonts if they’re used on the website. You can just leave it as is, you can remove Google Fonts (that would speed up your website somewhat, but use standard system fonts), or you can also choose to merge those files with other font files so that it doesn’t always have to load it from Google’s servers.

Even though this plugin seems to load the least amount of resources, it proved that does not necessarily mean it will be the fastest. Sometimes it is a better idea to load multiple smaller files concurrently than to merge them all and load it as one bigger file.

WP Rocket

Not available for free on WordPress.org, $39

WP Rocket is the only plugin on this list that is not free and thus it really would need to blow all other plugins out of the water in order to be a worthwhile competitor. Although the plugin performed well in my tests (in many categories even #1 spot), the difference is not that great.

The plugin itself is super easy to set up and is similar to WP Fastest Cache, Cache Enabler, and Autoptimize. There are not many options to choose from and the ones you do have are pretty easy to understand. It’s a good plugin, but if you’re tight on money, then it’s a no-brainer. Choose one of the free plugins that are similar in features and performance and you’ll be much happier with your selection.

Results

Simple Website

Performance Ranking:

  1. WP Rocket
  2. WP Fastest Cache
  3. Cache Enabler / Autoptimize
  4. W3 Total Cache / WP Super Cache

Complex Website

Performance Ranking:

  1. WP Fastest Cache
  2. WP Total Cache / Cache Enabler / WP Rocket
  3. WP Super Cache

Conclusion

It proved to be difficult to get a clear winner for this test, especially on the complex website. The reason for that is because the ad units load variable number of requests on each page load. So one user might load 120 resources while another user might only load 90. And that itself impacts the test quite a bit.

Based on the simple website results, which is much less dependent on those external resources, the two fastest plugins ended up being WP Fastest Cache and WP Rocket.

The main point to take away from this test is that any caching plugin will perform much better than not having one at all. But when it comes to different caching plugins, they all compare at a similar level. The difference is not great.

The biggest issue seem to arise when you’re loading many external resources, such as Google AdSense ads, which can cause hundreds of separate requests. The best way to optimize those would be to lower the number of ads on the page.

Another thing I discovered was that the Taboola ad unit widget can add almost 100 more requests and add 30+ seconds to the overall loading time. It seems like sometimes the widget loads faster, while other times it really comes to a crawl. I’m assuming it’s just a few suspect mixed media ads that are causing that, but until they provide a fix for that, it’s safest to remove their ad unit.

Some notes regarding each test:

  • All tests were done using Cloudflare so that itself would have already sped up the website much faster than normal.
  • Each result was tested three times, then averaged out.
  • Each plugin was installed with basic options. I make no guarantees that they couldn’t be fine-tuned to deliver even better performance, but it was done this way due to time required to test each plugin.

RELATED: Improve Your Website Performance with These 22 Free Apps and Web Tools

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15+ Best Personal Finance & Budgeting Software for 2018

Whether
you’re just starting out or established in your career, most of us struggle
with personal finances. Good personal finance software can help you manage your
money, but there are a lot of options out there. Which money management
software should you choose?

In
this article we examine over 15 of the best personal finance software options
out there–many of which are free or low cost. Some tools can also be used for home
or business accounting needs. Finally, we’ll discuss using spreadsheets for
your money management needs.

Why
a Budget Is Important

If
you’re like most of us, you’re struggling to get your personal finances under
control. According to statistics from US Federal Reserve, almost half
of adults in the U.S. couldn’t afford to make an emergency payment
 of
only four hundred dollars. From
the same study, nearly 25% of adults struggle to meet their monthly
expenses.  The financial picture isn’t
much better for those living in other parts of the world. In Great Britain, for
example, the average household debt has topped 3000 pounds according to the Office for National Statistics. That study also found that almost one in five British residents report that their debt is a heavy burden.

Getting
control of your personal finances is a serious matter. The consequences of too
much debt can be serious: a spoiled credit rating, repossessed vehicles and/or
foreclosures on your home, and even personal bankruptcy. But keeping track of
your spending is hard. It’s just too easy to spend a little money here and a
little money there. But before you know it all those little expenditures have added
up to too much money.

That’s
where a budget comes in. A good
budget
can help you track how you spend your money and help you plan to use
it better. A good budgeting or personal finance tool can even help you to
devise a savings plan and get ahead of your expenses. Other financial software
tools can help you save or even invest your money. So, let’s take a look at
some of the best personal finance software available so that you can find the
one that’s right for your needs.

15 Top Personal Finance & Budgeting Software

If
you’re planning to get your personal finances in order in 2018, here are 15 tools to help you do it:

1. YNAB 

YNAB Personal Budget Software

This
popular tool is listed as the best personal budget software by many reviewers.
Develop a budget that’s based on your goals, but flexible enough to meet
unexpected expenses. YNAB syncs to your bank account to give you real-time
financial information. Plus, you can automatically generate charts and graphs
to track your progress. This is strictly a budgeting tool though, so you won’t
find investing or tax tools.

2. Mint 

Mint Personal Financial Software

This
popular personal finance software makes it easy to track and pay your bills.
You’ll be able to set up automatic bill payments from within the software. Mint
makes creating your budget easy and even offers budget and money management
suggestions. There’s a mobile app, and you can even find out your credit score
free of charge. A downside to mint is that, since it’s free, you’ll see lots of
ads.

3. Quicken

Quicken Financial Software

Quicken
offers a family of money management software tools ranging from the Starter
version to the Home & Business version. It works well on a PC or a Mac, and
there’s now a mobile app too. In addition to creating a budget, use it to
analyze your financial situation or investments. With the Home & Business
version you can even manage a small business or track freelance income. While Quicken
is well-known as one of the best personal accounting software options, some may
find it has more options than they need.

4. Mvelopes

Mvelopes Budget Software

This
personal budget software is based on the popular concept of creating “an
envelope” for each budget expense category. Except with Mvelopes your
budget envelopes are virtual. Use your income to “fund” the expense
categories. There are three levels of Mvelopes available, ranging from the
Mvelopes Basic level that just runs on your mobile device to Mvelopes Complete,
which includes a monthly meeting with a personal finance trainer. The free
level of Mvelopes limits the number of envelopes you can have–a restriction
that’s lifted for the premium users.

5. Acorns

Acorns Personal Investing Tool

You
don’t have to be rich to start investing your money with this helpful personal
finance software tool. With the Acorn app, each time you make a purchase the difference
between your purchase cost and the nearest dollar is invested. For example, if
you spent $1.50 USD, $2.00 USD would be deducted from your bank account. The
extra fifty cents would be invested. You’re literally investing your spare
change. This is known as micro investing. The more you spend, the more you
could save. And it’s free for college students with a current .edu email
address.

6. EveryDollar

EveryDollar Home Budgeting Software

If
you’re looking for the best budgeting software, you’ll want to consider
EveryDollar. Although it’s a fairly new budgeting tool, it’s already been
getting good reviews. It has preset budget items to streamline the budgeting
process for you. There’s a free version and a paid version of this software.
With the paid version, you can automatically import bank account or credit card
transactions. With the free version, you’ll see ads in your interface. Since
this is a new money management software, they are still adding features. So, this
tool may offer more functionality in the future.

7. LearnVest

LearnVest Investment Tool

With
LearnVest you get access to a financial planner who can help design a custom financial
plan for you. Once your plan is designed, you can email questions or take
advantage of their tools, articles, classes, and other resources. There’s a
one-time setup fee (which can be financed) and a monthly subscription cost.
While this tool costs more than more than many personal finance software tools,
it’s less than many financial planners would charge. Keep in mind that it’s a
financial planning tool rather than a budget tool, though.

8. PocketGuard

PocketGuard Money Management App

This
money management software automatically is designed to let you see your
financial picture quickly and easily. Connect the PocketGuard app to your
accounts so it can track your bills and create a budget for you. Once you’re
connected, it suggests ways to help you lower costs and improve your financial
picture. Best of all, you’ll always know how much cash you have that not needed
for bills and other essentials.

9. Moneydance

Moneydance Personal Finance Software

Use
this personal finance software for more than just budgeting. Moneydance can
also handle online banking, bill payment, and more. You can even use it to
track your investments. Plus, you can use the graphing tool to create pie charts,
graphs, and other visual representations of your financial picture. One handy
feature is the ability to set up recurring payments and reminders.

10.
Wallet

Wallet Financial Tool

With
this personal budget software, you can devise a budget that makes sense to you.
With Wallet, set a budget with spending limits and payment categories. It
tracks your expenses manually or automatically. You can also set up recurring
bills, reminders, and even shopping lists. It also gives you the ability to share
your finances with another person, which could be useful for families or small
businesses.

11.
Prism

Prism Bill Tracking

If
handling bills is your financial stressor, you’ll want to check out Prism. The
free budgeting app gives you a way to manage all your bills at once. It notifies
you when you receive a bill and lets you choose whether you want to pay the
bill now or later. Since the app works with directly with the billing
companies, you don’t have to wait for a payment to post.

12.
Digit

Digit Money Savings Tool

Do
you struggle to save money? If so, Digit may be the money management software
you need. The tool calculates how much you can save each day. Then, it
automatically moves that amount from your Digit savings account. You’re kept up-to-date
via text messages. When you want to withdraw money from your savings, send a
text message and Digit will transfer the money back to your checking account.  

13.
CountAbout

CountAbout Finance Software

This
cloud-based personal budget software includes a lot of important budget
features such as the ability to split transactions, automatic syncing, and financial
reports. You can import data from Quicken or Mint software to CountAbout, making
it easy to switch from other financial software packages. Plus, you can compare
your budget to your actual spending. However, you can’t pay bills or track your
investments.

14.
Dollarbird 

Dollarbird Financial Software

DollardBird
cloud-based personal finance software uses a calendar to help you manage your
income and expenses. It automatically figures out your cash balance for a
defined period. You can also choose to share your information with a family
member or partner. If you run a small business, you can upgrade to the Business
plan which offers unlimited calendars and allows you to have unlimited team
members.

15.
GnuCash

GnuCash Money Management Tool

Whether
you’re looking for inexpensive money management software for your business or
home, GnuCash can help. It’s free accounting software developed by volunteers
(although contributions to the project are encouraged). Because it’s a project
rather than a commercial product, this tool has a community around it.
Resources include Wiki, documentation, and a mailing list to communicate with
developers and other users.

Using
a Spreadsheet as Personal Accounting Software

If
you understand how to use spreadsheets, you may find that popular spreadsheet tools meet your home accounting software needs. 

Here are two popular spreadsheets
you may want to use for budgeting or other money management needs. I’ve also
included some tutorial links to help you get up to speed on each spreadsheet.

16.
Microsoft Excel

Microsoft Excel

Excel
is one of the most popular spreadsheet tools available. Enter your data in the
spreadsheet cells and add formulas to calculate your balances. Excel
also allows you to generate many different types of graphs and charts for a
visual picture of your finances. Plus, Excel files can be exported to .pdf or
other popular formats. And, it works seamlessly with other Microsoft Office
tools.

Excel
won’t sync to your bank accounts, however. So, you’ll need to enter and update your
information manually.

16.
Google Sheets 

Google Sheets

Google
Sheets is another extremely popular spreadsheet program. It was designed to be
cloud-based with powerful real-time online sharing features–which could be
especially helpful if you’re using it as a financial tool for your small
business. As part of Google Drive, it’s also free.

Like
Excel, you enter data and formulas into Google Sheets to get it perform
financial calculations. Also like Excel, you can make
professional charts and graphs
. Don’t expect it to connect to your bank
accounts or automatically pay your bills, though.

Conclusion

You
can gain control of your personal finances by using the right personal finance
software. Don’t let your finances suffer for another day. Choose the best personal
accounting software that’s right for you and use the resources and tips in this
article to start managing your money wisely.

Why Your Home Business Can’t Live Without Google Analytics

Most home business owners probably don’t have a problem with the word ‘Google’. Indeed, it’s a godsend to reach the answer to pretty much anything with just a few taps of the keyboard. Add the word ‘Analytics’ into the mix, however, and all but the geekiest of small business owners are likely to run a mile.

It’s not just that it doesn’t sound fun. It’s that it sounds like something that someone else should do. And it doesn’t sound easy, so compared to the sexier parts of running a business – R&D, sales, networking – analytics and search engine optimization (SEO) can usually be found fairly low down the ‘to do’ list.

There are two myths to bust, here. The first is that Google Analytics is rocket science. In fact, up to 50 million websites already use the service – and they’re not all run by geniuses. The second is that a carefully monitored SEO strategy is in any way optional to a home business that considers its website to be its shop front. It’s not optional: it’s essential.

Google Analytics will show you how many people are finding that shop front, and indeed which ‘aisles’ they’re visiting and how long they’re spending there. It will also give you clues on how to improve traffic if the numbers are not as high as you expected or needed. You will learn new insights about who your customers (and near-misses) are: from where on the net do they arrive? What are they looking for? Are you accidentally attracting a market to which you don’t cater – and might it be possible for you to capitalize on this?

The free service will also help you figure out whether your social media channels are pulling their weight or wasting your time – and whether those paid ads in which you’ve invested and proving their worth.

How to get started

You just need a free Google log-in to get started. If your business is a one-person show, you might want to use the log-in associated with your Gmail account; if your business is a bit bigger or you’re planning to expand, it’s worth setting up a Google profile specifically for your marketing or tech department (even if that’s just you for the moment).

Head to analytics.google.com and use that log-in to, well, log in.

You’ll add a few details to your account, such as your website’s URL, and then be guided to add a line of tracking code to your website. If you use a content management system such as Jetpack or Drupal then it should be straightforward; otherwise, it’s no biggie – or at least, no more annoying than those other web tasks that take you twenty minutes longer than expected and have you sighing, ‘couldn’t they have made this simpler’?

The Analytics homepage can seem a bit busy at first, so it’s a good idea to spend some time getting to know it so as not to become overwhelmed. Here is where you can track where your users are coming from, whether you attract return users, and other demographic and statistical trends. If you’ve dabbled in AdWords – Google’s pay-per-click promotion service – you’ll also be able to trace how many clicks you’re getting and how profitable they’re proving from right here on your homepage.

Analyzing your website

There’s a lot you can do with Analytics, so if SEO isn’t your main game it’s best to take it step by step and use the data to tweak a different facet of your website each day. This excellent new infographic from Headway Capital offers a visual guide on how to take it one bite at a time.

After a few days you should start to feel that your website is optimized, clutter-free, and bringing in traffic. Great. Now you can simply use Analytics to monitor how things are going, make minor tweaks where necessary, and make a thorough check at regular intervals throughout the month. Suddenly Analytics is working for you and the word takes on positive associations as your business website thrives!

Hundreds of Business Opportunities – Visit the Home Business EXPO

The post Why Your Home Business Can’t Live Without Google Analytics appeared first on Home Business Magazine.

Yes, Rejection Hurts – Here’s How to Turn it Into a Source of Motivation

Rejection sucks. It doesn’t matter how many times you get hit with it, it always stings. And worse, it often leaves you feeling even less confident than you were before. These two factors create a perfect storm for living a life of regret and missed opportunities. But whether you’re trying to pitch a business idea, […]

The post Yes, Rejection Hurts – Here’s How to Turn it Into a Source of Motivation appeared first on Goalcast.

Top Marketing News: Facebook Tests ‘Downvotes,’ Internet Rages at Google, Pandora Takes Aim

Six Essential Email Marketing Tips [Infographic]
Looking for email marketing success? This six tips can help you — and your emails — reach the right target. MarketingProfs

Google Brings the Popular Stories Format to AMP: Is It Worth Using?
Google announced a new story format for AMP (Accelerated Mobile Pages) this week. Google describes the new shiny thing as “a visual driven format for evolving news consumption on mobile.” Econsultancy

Internet Rages After Google Removes ‘View Image’ Button, Bowing to Getty
Google removed the “view image” button this week in response to a recent lawsuit from Getty. This move has enraged the internet, but was done with hopes to encourage clicks through to the image’s hosting website. Ars Technica

45% Of Marketers Cite Content & Experience Management As Top Priority In 2018
Econsultancy’s Digital Trends 2018 report found that 45% of professionals surveyed cite content and experience management as their top priorities for this year, followed by the 32% that cited analytics. Econsultancy

Top Digital Advertising Trends
MediaPost compiled a research brief to show top digital advertising trends, including evidence that Google and Facebook owned 63% US digital market in 2017. Microsoft made strides, but remains a distant third place with just 4%. MediaPost

Google Announces Two Major Changes to Image Search
Google has announced two major changes to image search — including the previously reported removal of the “view image” button and the removal of the “search by image” button. Publishers are happy about these changes, Google search users aren’t so thrilled. Search Engine Journal

Pandora Takes Aim At Spotify And IHeartRadio With Programmatic Audio Ads
AdAge reports: “Pandora said Tuesday that it will now offer its audio inventory programmatically through popular demand-side platforms such as MediaMath, The Trade Desk and AdsWizz.” AdAge

Snapchat Gives Creators Access to Audience Analytics
Some select content creators on Snapchat are being given access to analytics and data about their audience, such as story views, engagement and demographics. This is only available to those who are part of Snapchat’s Official Stories program. Search Engine Journal

B2B Demand Generation: Marketers’ Favorite Tactics
Recent research from Demand Gen Report shows that email remains a top demand generation channel for both top and bottom funnel prospects. MarketingProfs

Facebook Is Testing A ‘Downvote’ Button
CNBC Reports: “Facebook is testing a ‘downvote’ button that lets users flag and hide comments they deem inappropriate. The social network clarified that it is not a ‘dislike’ button and the test is running for a small set of people in the U.S. only.” CNBC

Google To Move More Sites To Mobile-First Index In Coming Weeks
Google plans on rolling more sites into the mobile-first index in the next several weeks. It’s time to make sure your site is optimized for mobile if you haven’t already — the time has finally come. Search Engine Land

On the Lighter Side
Red Stripe Says That, Whatever the Cost, It Will Buy a New Bobsled for Jamaica – AdWeek

TopRank Marketing (And Clients) In the News:

Steve Slater – Your M-Commerce Deep Dive: Data, Trends and What’s Next in the Mobile Retail Revenue World – Big Commerce
Lee Odden – Better Than Bonuses: 4 Motivators That Matter More Than Money – Workfront

We’ll be back next week with more top digital marketing news! If you need more in the meantime, follow @toprank on Twitter or subscribe to our YouTube channel.

The post Top Marketing News: Facebook Tests ‘Downvotes,’ Internet Rages at Google, Pandora Takes Aim appeared first on Online Marketing Blog – TopRank®.

BlogPaws Speaker Series: From Pet Industry Influencer to Pet Care Professional

Welcome to our weekly BlogPaws speaker series in preparation of the 2018 BlogPaws Conference in Kansas City, MO. Each week, we feature a different speaker so that you can get to know them and learn what their session is all about. Be sure to also tune into our weekly Facebook Live on Wednesdays at 4pm EST on the BlogPaws Facebook page. If you can’t attend live, no worries! You can always catch the replay at any time on Facebook or right here on this post.

Say Hello to Jamie Migdal from FetchFind

This week the spotlight is on BlogPaws speaker, Jamie Migdal, CEO of FetchFind.  Jamie has been working with dogs and their people, and innovating within the pet industry, for 25 years.

Jamie’s workshop, One Paw in Front of the Other: From Pet Industry Influencer to Pet Care Professional… and Beyond takes place on Wednesday, 4/18 at 12pm. You can signup for her session on our interactive agenda.

There are endless opportunities in the ever-changing $70B pet industry. Are you thinking about tomorrow? Your current role as pet industry influencer can lead to any number of new entrepreneurial opportunities such as in-home pet care, animal training, behavioral counseling, animal facility management, or animal welfare, just to name a few.

Join FetchFind CEO and pet industry entrepreneur Jamie Migdal, CPDT-KA, as she offers innovative suggestions, approaches, and tactics to challenge you to look at your future path and what you can be doing today to prepare for tomorrow. Part of the program will be spent as a workshop format in which Jamie will guide participants through a pet career interest exercise.

Facebook Live: Watch the Replay Here!

In case you missed it, catch the Facebook Live interview here with Jamie Migdal and Aimee Beltran.

Aimee Beltran is the Director of Community Education for BlogPaws. She also writes two blogs, Irresistible Icing and Irresistible Pets with her Chihuahua, Chuy. Aimee is passionate about her mission, “create an irresistible life you can’t resist!” She loves anything with glitter, kayaking, and spending time at the beach.

The post BlogPaws Speaker Series: From Pet Industry Influencer to Pet Care Professional appeared first on BlogPaws.

How to Warm Up Cold Leads with Email Marketing

By: Kimberly Maceda

Strike while the iron is hot. It’s an idiom which email marketers take seriously. When leads are warm and ready to purchase, we never waste a single opportunity to convert them into customers. But, what if your leads are turning cold? What now?

Why Leads Are Turning Cold and What to Do

It’s not unusual for email marketers to encounter cold leads. The question is: Why are they ghosting you in the first place? Some may be checking their options. Others are probably waiting for the right time. Or, they are too busy that they have totally forgotten about you. It happens, and it’s normal. What shouldn’t happen is missing the chance to warm them up and draw them back to the conversion path.

Thanks to the advanced features of email marketing platforms today because it’s possible for email marketers to rekindle with cold leads.

Through re-engagement campaigns, you are giving lapsed prospects new reasons to be interested in your product or service with a series of targeted emails. According to statistics, 45% of recipients who receive re-engagement emails read them.

Do these win-back strategies right. Remember, these leads don’t share a strong bond with you anymore. They wouldn’t think twice about unsubscribing, which we all know means goodbye.

  1. Send Apology Emails

The trick is simple. Humanize your business by adding the element of emotion. You don’t have to be guilty of something to apologize. But when you say sorry, you are reaching out to cold leads on an emotional level.

A subject line that says “I’m sorry, Anne…” can create curiosity and catch attention, which can lead to opens. Use your creativity to think of any reason for the apology and then segue to an offer to make up for it.

For instance, you can say “We noticed that you haven’t been clicking our emails lately. Is it something that we did? We’re sorry if that’s the case. Let us make it up to you with a 30% discount on your next purchase!”

  1. Say You Miss Them

Just like your apology emails, expressing how much you miss your cold leads shows that you care about your relationship. It can make them realize the lost connection and feel the need to keep it alive again.

You can start with, “It’s been months since we’ve seen you in our site, and we miss you already!” From here, show them the things that they missed while they are away, or you can go straight to a great offer by saying “We have a feeling that you miss us, too. So, we are giving you free shipping on your next order!”

Showing your warmth and thoughtfulness as a business can reignite the fire in your cold relationship.

  1. Ask their Opinion

People, in general, like giving their two cents, and as email marketers, it’s important for us to hear what our customers think about us.

With a survey email, you are hitting two birds with one stone. You can get the opinion of cold leads about your new products, customer service, promos and more while re-engaging them with your business. It’s also a good thing that many sophisticated email marketing platforms today offer this feature.

Survey emails show that you recognize what cold leads have to say, and they will appreciate your effort to listen to them. You can even use the information from the survey to improve your product and service or guide your next marketing strategy.

Don’t forget to incentivize this with discounts or freebies to give them enough motivation to answer your questions.

  1. Hyper-Personalize your Marketing

It’s possible that leads have become disengaged because your emails are not targeted and personalized well. Today, addressing leads with their first name on the subject line and other basic personalization tactics are not enough. If you want to up your game, you need to hyper-personalize.

Using the personalization feature of our email marketing platform, use your customer data to create dynamic email content specifically tailored to cold leads. Here, you can increase the relevancy of your email with a single campaign that will show different images to recipients depending on their age or gender.

Segment your cold leads to hyper-personalize your emails. For instance, you can offer free shipping to cold leads based in New York or any city you prefer. This does not only make your offer relevant but special, too.

  1. Give Exclusive Offers and Big Discounts

In previous strategies, we mentioned about giving discounts and free shipping to make your re-engagement email more attractive. But sometimes, enticing discounts do not appeal to cold leads when you first send it to them. If this happens, try to get back to them with bigger discounts that are hard to refuse.

If you are offering a service instead of material things, you can offer free trials or consultations so that they could experience a glimpse of what you have for them. If it turns out well, then you can expect a conversion!

  1. Create a Disengagement Campaign

If all else fails, then a goodbye email is your last shot. Break up with your cold leads to make them stay. Sounds ironic? Try this.

Send them with a goodbye message that says “We noticed that you have been cold to us for the past months. In the next seven days, we will be cleaning up our database. Should we remove you from our email list? If not, click here to let us know that you still want to be in touch.”

If there’s no response, do what you promised. Delete them from your contact list in your email marketing platform. After all, you don’t want dead email subscribers to bring negative impact on your deliverability and bounce rates.

As an email marketer, keeping your leads engaged is your responsibility. Do not wait for them to go stale. Use your email marketing platform to nurture them with email campaigns that are targeted, personalized and relevant to their needs and interests. If, however, they disengage, do not let go immediately. Carry out your re-engagement email campaigns to ensure that they will keep in touch and interact with your business. Email marketers should not be quitters, and neither are you.

Author Bio:

Kimberly Maceda is a Content Writer for ActiveTrail. She comes up with brilliant content about email marketing and marketing automation to keep customers updated with the trends. For Kimmy, it’s Bring Your Dog to Work Day almost every day.

LinkedIn: https://www.linkedin.com/in/activekimberly/

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